Financial Transparency

Websites and apps are expensive to create. I mean, EXPENSIVE. Especially when you're not a techie.

I gotta gather some investors. I gotta spend their money wisely on strong builders-of-websites and journalism conventions. Then I gotta pay those investors back before I can relax. And I really wanna relax. So. What to do?

How Revenue Sharing at Oui3 Works

Oui3 is built on a simple promise:

the value created by readers, publishers, and advertisers must flow back to the people who create it.
To make this work, we use a three-coffer system:

Reader Coffer – payouts to readers who opt into ethical, consent-based advertising
Journalist & Publisher Coffer – revenue shares for the newsrooms and reporters producing the work
Oui3 Operating Coffer – funds for platform operations, growth, compliance, and investor repayment

How Each Part of Oui3 Is Funded

The Perpetual Purpose Trust
is sustained by the value created through readers and advertisers — the two groups who make the ethical ad ecosystem possible. Their participation directly funds the journalist and publisher coffer and supports the long-term independence of the platform.

Oui3 Inc. (the operating company)
is sustained by its share of revenue, which covers technical infrastructure, compliance, and platform development. This includes optional privacy-safe analytics for publishers and advertisers — always aggregated, never tracked, never personal.

Together, these structures ensure that:

the Trust benefits journalism and readers
the Corporation sustains the technology
no one’s data is ever surveilled or sold

Founding-Phase Revenue Sharing (Before Investors Are Fully Repaid)

To reward early adopters and support long-term sustainability, we start with a milestone-based structure:

Total Active Users Reader Coffer Journalist Coffer Oui3 Operating Coffer

10,000 30% 30% 40%

50,000 35% 30% 35%

100,000 40% 30% 30%

500,000 45% 30% 25%

1,000,000 50% 30% 20%

(Note: Exact percentages may adjust slightly depending on infrastructure and compliance costs, but the structure and intent remain the same: readers and journalists grow in power as Oui3 scales, and we are honest and transparent.)

After We Reach 1 Million Readers

Once we hit one million readers:

The Reader and Journalist coffers remain at 50% + 30% (combined 80%)
Oui3’s operating coffer remains 20%
This structure continues until investors are fully repaid and the platform is financially self-sustaining.

Importantly:
Reader earnings are never used to pay investors.
Reader payouts remain reader payouts.
Investor repayment comes only from Oui3’s operating share.

After Investors Are Repaid

(Mission-Lock Phase)

After Oui3 is in the green and investor obligations are fulfilled:

Reader share increases by 5% per year, up to 60%
Journalists continue to receive 30% (unless the industry chooses to revise this under the Perpetual Purpose Trust)
Oui3 retains 10% for long-term operations and stewardship

Our long-term vision, pending approval by the governing journalist–publisher body, is to move toward:

70% Readers + 30% Journalists & Publishers, with Oui3 operating entirely at minimal steward-level funding.

This reflects our mission:
maximum value back to people, minimum overhead for structure.

Payout Caps & Equity of Access

To avoid disproportionate influence and to keep Oui3 accessible to all:

We are establishing reasonable payout caps per participant
Earnings are never tied to identity, only to voluntary, consented engagement
A team of financial advisors is helping design a system that is sustainable, fair, and antifragile.

Governance and the Perpetual Purpose Trust

Once Oui3 transitions into its Perpetual Purpose Trust, operational control shifts to:

journalists
publishers
representatives of the reader community

At that point, they decide how revenue should be divided — not investors, not shareholders, and not me.

I appreciate your faith and your company as we walk down this path together.

And remember, anything can change once the Journalists and Supporters take over; I have incredible trust in a free and open Press. There could be no better stewards.

Love to you all,

Bernadette